From casual negotiations to common language: This is how negotiation became part of the culture of the Snow Guard

Negotiation is rarely something owner-managers in growth companies put at the top of the agenda. The focus is typically on operations, customers and growth — but The Snow Guard negotiation became a strategic tool for both culture and bottom line.

With a turnover of around DKK 100 million and a goal to double its growth, Snevagten faced the classic challenge: how to ensure that both management and employees can navigate the many negotiations that characterize everyday life — from price adjustments and customer follow-ups to internal expectations reconciliations?

From Individual to Common Culture

The owner manager points out that the gain lies not only in the concrete results, but in the the entire organization has a common language for negotiation. When concepts such as tarjeti and underlying interests becomes part of everyday life, it changes both the way appointments are talked about and how one prepares.

For employees, the tools have made negotiations more concrete and measurable. For management, it has provided a clear strategic foundation to manage — and a culture where difficult conversations are no longer avoided, but handled with structure and reassurance.

Bottom line results and well-being

Today, the Snow Guard finds that negotiation is no longer something that happens by chance or only in the Executive Board. It has become a common disciplinethat create better customer experiences, strengthen relationships and increase employee well-being.

“It has become part of our culture. We speak the language, we use the tools, and we negotiate in a way that creates value for both us and our customers,” says the owner manager.

Negotiation as a strategic tool

Snow Guard's journey shows how negotiation can be far more than an economic tool. It is about creating common direction, reducing conflicts and strengthening cooperation — both internally and externally.

For many in the construction and service industry, this is an eye-opener: negotiation is not only a battle for price, but a key to growth, well-being and long-term relationships.

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