From Misunderstandings to Million Losses — The Construction Industry's Biggest Challenge

Poor communication and a lack of negotiation skills cost the construction industry millions every year. But it doesn't have to be this way -- with the right tools, conflicts can be turned into cooperation and better outcomes.

September 29, 2025

“They said the materials would be here Monday... It's FRIDAY and they still haven't come”

If you work in the construction industry, you know the scenario. A delivery that gets delayed. A meeting where no one quite takes responsibility. A cooperation in which conflicts grow because the agreements were never clear from the start.

And it costs dearly. Not only in terms of money — but also in time, stress and worn out relationships.

Why does this happen again and again?

The construction industry is complex. Many professional groups, short deadlines and tight budgets mean that communication is constantly under pressure. But here's the challenge:

  • Most are experts in their subjects—not in negotiation and communication.
  • Agreements become unclear because no one dares take the difficult conversation.
  • Conflicts are ignored until they explode.

In fact, analyses from, among others, McKinsey, Texas and Construction Leadership Councilthat one of the main causes of delays and budget overruns in construction is precisely poor communication and lack of clarification of expectations.

This means that even small misunderstandings can grow into costly conflicts — and ultimately determine whether your project will be a success or a failure.

The truth is:

It is not always the technical skills that determine whether you will succeed in your role.
It is your ability to negotiate, communicate and create clear agreements.

And here is where many in the industry are lagging. Because we are trained to build -- not to negotiate.

What if you could reverse it?

Imagine you walked in to the construction meeting with the right tools:

  • You're asking the right questions.
  • You ensure that all parties have actually understood the agreement.
  • You deal with resistance without escalating the conflict.
  • And you walk out of the meeting with a clear plan -- and respect from the others around the table.

That's exactly what you learn Course “Negotiation and Communication in the Construction Industry”.

An intensive course day where you train realistic cases from everyday life on the construction site. Before that, you will have access to Master Negotiator™-the online course with 9 modules, so you already have the foundation in place when we meet. And then we will meet online for a follow-up webinar, where you will get sparring on your own experiences.

Conclusion

The construction industry cannot afford bad negotiations and unclear communication. It creates delays, conflicts and lost value -- for everyone involved.

If you want to stand stronger at the table — whether you're sitting with colleagues, customers or suppliers — then it's time to invest in your skills as a negotiator and communicator.

👉 Do you want to be sure that the next project will not be marred by misunderstandings?
So sign up for the course Negotiation and communication in the construction industry — and learn to create clear agreements, stronger cooperation and fewer conflicts.

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